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Marketing Analytics

Lumina’s Marketing Analytics services help businesses make smarter marketing decisions by turning campaign data into actionable insights. We empower marketing teams to track performance, understand customer behavior, and optimize every touchpoint—ensuring every marketing dollar drives measurable results.

 

  • Campaign Performance Analysis
  • Customer Segmentation & Targeting
  • Attribution Modeling
  • Customer Journey Analytics

Transforming Marketing with Data

At Lumina, we help marketers move from guesswork to precision. Our data-driven approach unlocks deep insights into customer behavior and campaign effectiveness—enabling teams to build strategies that are smarter, faster, and more impactful.

 

  • Increased marketing ROI through data-backed decisions
  • Deeper understanding of customer behavior and preferences
  • Optimized targeting for higher conversion rates
  • Real-time campaign tracking and performance insights
  • Scalable analytics frameworks to support marketing growth
  • Improved cross-channel attribution and budget allocation
  • Enhanced customer retention through lifecycle analysis
  • Better alignment between sales and marketing efforts